UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. Based in Geneva, Switzerland, the UNICEF Division of Private Fundraising and Partnerships (PFP) maximises private income to UNICEF through fundraising and sales of cards and gifts, and manages the strategic relationship with 36 UNICEF National Committees in industrialised countries. PFP also implements global strategies in child rights advocacy, communication and brand positioning in National Committee countries through a range of partnerships, including with the media, corporations, civil society and young people.