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About the Perception Change Project

The Perception Change Project at the Office of the Director-General aims at broadening the understanding and the importance of the work done by the international actors based in Geneva. Established in 2014, the Project has over 100 partners including UN Agencies and Programs, international organizations, NGOs and governmental entities.

Efforts are centered around three main axes: making information accessible, changing the narrative, leading action taking campaigns and organizing raise-awareness event.